I pay for subscriptions, several, but I am never going to pay one publication a small fee every time I read an article. That model is completely counter-intuitive and punitive to the consumer.
What I _would _do is pay a flat fee to subscribe to several publications.
That's the only path: to give people more value than they expect for less money than they expect.
It could be multi-tiered: the more publications you subscribe to, the less each costs. So like there's the $19 plan, the $29 plan, and so on. Some tiers are even ad-free.
You'd also need to nurture all of these subscribers with a sense of community, public radio style.
This is more likely to emerge in the newsletter space than in the traditional new space. Innovator's dilemma.
Isn't this the main complaint people had about cable packages though? People were tired of paying $100/mo and only watching 10 channels out of 150.
I came across a startup awhile ago that was handling the micropayments for you and you paid a monthly subscription fee which is similar to what you want. I think the main issue is getting every publisher to agree to onboard to your platform before you have sufficient scale of paying customers.
There is a lot of hate for the idea of micropayments here, so I'd like to offer a counterpoint. I use a service that provides access to a bunch of different LLMs. Each time I call an LLM I, in effect, pay a $0.001 - $0.05 for the response. (Technically, this is implemented as me having to renew earlier.) Each time I make a call, I don't know if the answer will be useful. I don't even know how much it will cost! And in practice, the answers are often garbage, and I have to pay anyway. I find this annoying, but--to my surprise--only very mildly annoying. This has made me much more open-minded about micropayments for news / articles.
> We know that micropayments can work because mobile games are a thing.
Paying $1.00 for an in app purchase that you thought about and decided on is not a micropayment, that's just a small payment.
What makes micropayments interesting is that they can be small enough to escape notice, except in aggregate. They happen in the background, not as part of an explicit purchase.
I think there's probably a lot of potential to simplify things with micropayments. Like perhaps rather than paying my mobile provider to maintain a web of relationships with regional network operators and distribute money to them on some predetermined cadence which has nothing to do with the load I'm placing on their network, I could maybe just attach some money to each packet and transmit it to the lowest bidder in range (payment stays in escrow until packet delivered, then pays all operators involved). It could be that by cutting out the middleman I pay less and the network operators get more.
Micropayments work for games because there is some specific outcome I know I want and know paying this money will move me closer to that goal in the immediate future.
That isn't the case for news content. In news it's "reading this might be interesting" or being generous "knowing this might improve my life at some point".
That delay in outcome will kill micropayments because it again goes from a very easy calculation in your mind to "too hard" like Clay talked about.
"Community" might be the hook, not the content itself. That's the way it works right now even in the pure editorial garbage piles. They might not always pay for the content directly, but they get revenue through high-margin merchandise, advertising, and scams. But you might imagine positioning as "I'm a XYZ reader." Still feels weak, but that's all we've got. The internet killed content scarcity. The product is not the content. The product is the way reading / watching / paying for it makes you feel. It is church. It is a tithing. A community subscription service.
I also don't have any proof that the article will be any good. When buying a whole newspaper for the day, if some of the articles are suboptimal, I can still make money from the reliably good stuff. But if I go look at an article, am I getting something good, or is it regurgitated Reuters I read before, plain AI, or completely wrong? The barrier is too high if I don't have a lot of faith in the source, and if I do, I should just subscribe
I've spoken to a german news outlet a while back, and that was my contention too: I don't know if the article will be any good.
My suggestion was as follows:
Start the article by providing the dry facts - the meat of the article - in a super condensed format, so people get it as quickly as possible. Then, ask for money to get the rest - the analysis, the "whodunit", the "how we got there", the background, the bio's, and everything else. And then tell people: "If this interests you, you can pay $0.xx to read the rest of our article about it, including: (insert bullet points I just mentioned)"
The first section acts as proof that the person writing the article did their research; the rest is for those who are genuinely interested in the topic. It prevents disappointment and tells you clearly and transparently what you're getting for you cents.
I don't think the company did it in the end. They're struggling.
I think the site is right about the "coins" method. If I had an automatic subscription of $10/month to refill my news wallet, and I could pay $0.05 out of it to read an article, I'd do it, especially if it was a use-it-or-lose it system.
In fact, if they charged $0.20 per story if you pay directly, or $0.05 per story if you pay out of your auto-reload wallet, I think that could incentivize users to subscribe.
Of course, it would have to be shared across every newspaper, and publishers hate that. Apple News is the closest it's gotten - the app sucks, but you can share articles into it to remove the paywall and that works great.
Handle it this way - a user has Silver tier coin subscription, gold tier coin subscription, and platinum tier coin subscription that they pay in per month. I'll set hypothetical prices at 15, 30 and 60 dollars. Over the course of a month, you look at articles without making decisions about whether to buy them one way or another - you just have your "tab" and the article loads as-is. Then, at the end of the month, mycrowpaymint.biz tallies up how many articles you read * each article's relative cost multiplier from what different news sites (15% forbes, 30% percent NYT, 10 percent utne reader, 45 percent random YouTube videos) and then remits the subscription revenue to each publisher based on the percentage used. For flexibility's sake, maybe the publisher was hoping to get 17 dollars coin based, PAYG revenue off of a 15 subscription at 80 percent utilization, but them's the breaks, because in other months they'll get more revenue than they would expect because a customer engaged with less content overall. Obviously, the existence of tier limits would be for those cases where someone tries to look at a thousand different articles on a silver plan, and perhaps Financial Times would only allow Platinum subscribers to work with this plan, but the reduction in friction, ease of subscription management for the customer, and equitable financial allocation would (I believe) make such a scheme viable.
People already can't be bothered clicking on the paywall busting links to view articles because the friction is too high. Having to decide if something is potentially worth 20 cents seems easy when you have to make that decision in your mind a single time for something you're obviously interested in but in reality it becomes multiple times a day for things that you are maybe only slightly curious about the fatigue will add up very quickly and I double anyone would do a second reload(if they do the first load at all).
Maybe initially you wouldn’t know if an article would be good. But over time you could probably make reasonable guesses from the author/headline/title combination.
Great now I need to pay attention to the authors and make a mental mapping of who the good ones are to decide if the friction is worth it. That in itself adds more friction which in turn makes the barrier higher.
That is a correct evaluation of this. I've worked in marketing for a longer while and your instincts are spot on.
In media generation, such as music, streaming, articles, etc the only thing that gets people to fork over money regularly is if they're a fan of some sort. The patronage system. That means they have to like you and come back to you so often that they'll feel a connection - and they'll want to support you out of the goodness of their heart. This is the strategy used by streamers, by buskers on the street, and by content creators of all sort.
The main issue with applying this to articles is that most news is discovered by way of google news, or a similar hub site, which sometimes will present news from you - but it won't happen often enough to create such a connection. One may ask if the frequency of this happening is deliberately that low, compared to social algorithms on other products, where return visits are encouraged - if you like a tweet, you get more tweets from that same person; if you like a short, you get more youtube shorts from that channel; and so on.
Ultimately for news you have to be so large that people will come to you on their own, without being funneled through google news. This works for huge news sites - the register, NYT, Golem, etc. There is no way for a small site to break through like that. I think the last time I've seen this get pulled off successfully - a website started from 0 generating a cult following - was Drudge Report.
I have a patent on micropayments for the Web from 1996. 30 years later, the situation hasn't changed and Clay Shirky or Andrew Odlyzko's arguments around the mental cost of microtransactions remain valid. Besides subscriptions to individual publications, the only model that would work is a Spotify-like subscription for a bundle of sites, with the revenue shared according to page views (or better, some metric that does not reward clickbait).
If they don't want to be stiffed on royalties like how musicians get pennies from Spotify, news sites will need to establish some sort of co-op to host this, and not rely on the likes of Meta or Apple, as tech companies have proven treacherous to the news biz many, many times before.
I get the sentiment but micropayments just don’t work - the main problems are not technical but social. Even in the gaming sector, nobody really charges less than about a dollar for items - that is the smallest unit of money where putting up with fraud, complaints, and chargebacks becomes worthwhile.
Add to this the huge race to the bottom (they are charging 3 cents for their article, read my summary for 2 cents) and you quickly begin to see why micropayments have never taken off.
Finally, I wrote a blog post along these lines with more detail[0]. For those who disagree, ask yourselves; would you pay me 2 cents before you click that link.
The problems you describe are technical problems. How do you increase efficiency and avoid charge-backs due to fraud? Perhaps it is enabled by cryptocurrency (some systems, like payment channels, RaiBlocks already exist for this). I would go into more detail about this but I think i've already debated you about this already.
The entire field of cryptography is about developing technical solutions to previously intractable social problems.
As I have described earlier, the race to the bottom is a feature, not a bug. It encourages other sites to mirror your content.
I would pay you 0.002 cents before clicking on that link. I already have to expend time and energy reading it, and I already pay for an internet connection to read it. If you put some sort of PoW firewall to deter AI scraping like many sites have been doing, I already have to expend money in the form of electricity to access the site.
The free experience on the site for every small town newspaper or tv station is horrific. Genuinely among the worst, least usable websites on the internet.
The problem is that the horrendousness doesn’t drive people to pay, it drives them to social media.
And a big part of this is that local papers consider their online presence secondary to print. So paying will get you a physical newspaper and unlimited access to the worst site in the world
This does not seem to reckon with the many, MANY times this has been tried and failed. (The LinkedIn post at least acknowledges attempts that "did fail in the 90s and 2000s" and quickly waves them away.) There have been at least a dozen serious attempts in the last 20 years that I'm aware of.
What about Blendle? They had NYT, WaPo and WSJ as launch partners in 2014 but give up on micropayments in 2023 citing "very low demand"
Or Flattr. Or Invisibly. Or Pico. Or Brave's goofy crypto token. Or Coil. The Washington Post themselves experimented with cheap "day passes" a few years ago but I guess they didn't work well enough to keep. Arguably Medium's rev share program was another failed attempt. Heck no less a content middleman powerhouse than Apple tried and mostly failed to do a rev share / micropayments scheme with Apple News.
The trick is market share. I'm not going to subscribe to a NYT/WaPo/WSJ trio because sometimes I want to read Reuters and I'm not going to pay for a partial solution.
I was very happy with my Apple News subscription because it has every English-language newspaper I've come across.
I like Apple News too, though they are walking a bit of a tightrope with their publishing partners which is why you can't just click a link to wsj.com/blahblah and have it open in Apple News, and you can't really just browse a front page. (Also it notably does not have NYT.)
We already know the way. It's the cable/streaming model.
You pay for a single monthly subscription and get access to substantially all of the major news content.
What would need to happen for this to be possible? Cooperation between most of the major news outlets. Not cooperation in an anti-competitive sense, but willingness to participate in this sort of business model.
I'm a former news editor and left the industry because the business side couldn't figure out a viable business model.
I realize and feel deeply the loss we experience (especially at the local and state level) when quality journalism dies out, and I would love for the industry to recover.
But they're not going to do it unless they recognize that single-site subscriptions (or micropayment transactions) aren't going to cut it.
Copying the cable model would favor big media companies over smaller, more local players.
A music-streaming style option, where the user's monthly payment is distributed in proportion to the articles they read, might be better. (Although not without it's own issues)
I tend to agree, but the big problem is "who will operate this?".
The music model worked because a heavyweight like apple was able to come in and negotiate with a huge number of labels while simultaneously allowing access to unlabeled content. That expanded with Spotify, though they got there by effectively stealing the music for as long as possible until they were established.
I can't see how that'd work with news. Especially since so many of the news outlets exist and have been created to run propaganda for the owners. A decent number of them are effectively just funded by billionaires that want to push their agendas.
Anecdata: I use Apple News+ for exactly this reason. I get many publications included, and some magazines, and over time it learns what stories I like and surfaces those more often.
I think this is even harder to make work than straightforward micropayments with crypto or paypal or similar.
Is it the same subscription fee no matter what publications I read or how many articles? (If it varies directly based on what I'm reading then I think it is just micropayments.)
Publications with healthy subscription revenue like WSJ or the Economist are not going to be interested in participating unless they get paid a lot of money and/or can be assured it somehow will not cannibalize their direct sales.
Who owns the customer relationship? Publishers have been burned pretty much 100% of the time they cede that direct relationship to someone else.
Also, it's been tried: see Scroll, Apple News, Flattr, Coil, Brave BAT...
+1. I come online to discover new things because there's less friction online than anywhere else. What's more, digging through a mountain of content to find something that resonates with you is a form of work in its own right.
Micropayments are friction, and if you put friction on top of the work of discovery, I will do something else with my time.
Centralised billing effectively makes serious journalism impossible. Omnibus subscription services will ruthlessly cut anything that affects the bottom line, and effective journalism is necessarily unpopular.
I'd encourage you to ask a recording artist how they like the arrangement they have with Spotify.
But also, yeah, I do think the streaming financial incentives affect what music gets written and produced. Just not necessarily anything to do with cuss words.
Oh, but don't you know? If our newspaper is on the same subscription as another newspaper which we don't like, then that means we agree with them in all their radical and dangerous opinions? No, no, no, people want to read only one newspaper, which tells them what to think and how to feel on every subject matter.
That's why streaming services also failed. Imagine Beatles and gangster rap and heavy metal being on the same music platform? Fans would never accept that!
No one reads print anymore. Most people nowadays consume their news either through a Youtube broadcast or a podcast. The news is produced for free and completely paid for through advertising. The folks using this site, we're in the (rather extreme) minority.
Do you think the category of people that "consume their news" via primarily reading headlines from aggregators (google/apple mobile built-in "news") is significant or no?
(this is a big part of my consumption, and is combined with scrolling HN/reddit headlines; often to paywalled sites, which leads me to mostly reading comment discussions on those two sites)
(edit: disclaimer after reading a few other comments: I use Android; so don't have personal experience with Apple News, which may in fact be significantly different/better product)
I pay for the Ground News app. It's an aggregator that (somehow) gets me all the articles on a topic, shows me how factual each source is and which way they lean politically. It summarizes the articles so I can ignore the click-bate headline and know whether I want to read more.
I'm honestly not sure why this isn't the standard. It solved all my news problems and fills all my news needs.
I'm honestly not sure what these tiny news sites that have paywalls are thinking. The chances of me paying a monthly fee for news from a single source, let alone a tiny, local, single source, are less than zero.
It's almost certainly going to get enshittified eventually, but more than that, it purposely pushing a false "Left vs Right" narrative about news. That's part of the problem.
Also the way they summarize every story into just a few bullet points (which, if it isn't already written by AI, surely will be) IMO is actively downplaying important issues, in an attempt to defuse false energy in reporting of less important issues. Artificially downplaying serious stuff is as detrimental as artificially overplaying non-serious stuff.
The Google Pixel "news" feed has the same problem now that it does AI "summaries"
Like it's great that they aggregate a lot and show you articles from publications you wouldn't otherwise see, but I just cannot trust them in the future.
> ... shows me how factual each source is and which way they lean politically.
Fact-checkers and whatever you call people that gauge political biases aren't impartial sources of information. Someone pays their bills and those people typically have agendas besides delivering objective truth.
I'm not suggesting that paying monthly fees or paywalls are a solution to the problem either.
The real solution is to stop reading the news IMO. Let these companies go out of business and get replaced by something better. If one must read the news, just use an aggregator and archive.is for bypassing paywalls.
I want a lie bounty. If I pay for an article and find a lie in it, I should get a refund plus a bug bounty. That would make fact-checking pay off.
A real problem is that most of the fact-oriented sources are paywalled, while the polemic sites, especially on the hard right, are free. Fox News and X are free, but the New York Times and the Wall Street Journal are paywalled.
You're going to put all the work into finding the news and doing the leg work. I'm going to make a site called NewsTheft.info that just says "YourNewsSite.com is reporting that <your content rewritten by an LLM>" and it's going to be free and people are going to use my thing. Then I'm going to shut it down when you all go bust. I am a rapacious eater of worlds. You can't stop me and the people love me because, since it's free, I can give them a better experience than you.
who the hell wants to think about micropayments every time they read an article? microtransactions just suck outright, they create a ton of overhead for everyone involved — both use and implementation
not to mention that they're fundamentally incompatible with the american credit card cabal, which forces you into buying some goofy monopoly money that you're likely to overspend on regularly
> who want to bury us in deepfakes, extreme right wing bullshit
It's a shame with articles like this that are otherwise insightful, they just lose me with sentences like that.
Like, if you don't have enough insight to recognize that bullshit is a general political issue, and has been forever, how can I rely on any other analysis you make?
I pay for subscriptions, several, but I am never going to pay one publication a small fee every time I read an article. That model is completely counter-intuitive and punitive to the consumer.
What I _would _do is pay a flat fee to subscribe to several publications.
That's the only path: to give people more value than they expect for less money than they expect.
It could be multi-tiered: the more publications you subscribe to, the less each costs. So like there's the $19 plan, the $29 plan, and so on. Some tiers are even ad-free.
You'd also need to nurture all of these subscribers with a sense of community, public radio style.
This is more likely to emerge in the newsletter space than in the traditional new space. Innovator's dilemma.
Isn't this the main complaint people had about cable packages though? People were tired of paying $100/mo and only watching 10 channels out of 150.
I came across a startup awhile ago that was handling the micropayments for you and you paid a monthly subscription fee which is similar to what you want. I think the main issue is getting every publisher to agree to onboard to your platform before you have sufficient scale of paying customers.
Ok a group discount for multiple sites, just allocate money based on which article people click on and you have micropayments.
There is a lot of hate for the idea of micropayments here, so I'd like to offer a counterpoint. I use a service that provides access to a bunch of different LLMs. Each time I call an LLM I, in effect, pay a $0.001 - $0.05 for the response. (Technically, this is implemented as me having to renew earlier.) Each time I make a call, I don't know if the answer will be useful. I don't even know how much it will cost! And in practice, the answers are often garbage, and I have to pay anyway. I find this annoying, but--to my surprise--only very mildly annoying. This has made me much more open-minded about micropayments for news / articles.
> We know that micropayments can work because mobile games are a thing.
Paying $1.00 for an in app purchase that you thought about and decided on is not a micropayment, that's just a small payment.
What makes micropayments interesting is that they can be small enough to escape notice, except in aggregate. They happen in the background, not as part of an explicit purchase.
I think there's probably a lot of potential to simplify things with micropayments. Like perhaps rather than paying my mobile provider to maintain a web of relationships with regional network operators and distribute money to them on some predetermined cadence which has nothing to do with the load I'm placing on their network, I could maybe just attach some money to each packet and transmit it to the lowest bidder in range (payment stays in escrow until packet delivered, then pays all operators involved). It could be that by cutting out the middleman I pay less and the network operators get more.
That's not what this is about though.
Micropayments work for games because there is some specific outcome I know I want and know paying this money will move me closer to that goal in the immediate future.
That isn't the case for news content. In news it's "reading this might be interesting" or being generous "knowing this might improve my life at some point".
That delay in outcome will kill micropayments because it again goes from a very easy calculation in your mind to "too hard" like Clay talked about.
"Community" might be the hook, not the content itself. That's the way it works right now even in the pure editorial garbage piles. They might not always pay for the content directly, but they get revenue through high-margin merchandise, advertising, and scams. But you might imagine positioning as "I'm a XYZ reader." Still feels weak, but that's all we've got. The internet killed content scarcity. The product is not the content. The product is the way reading / watching / paying for it makes you feel. It is church. It is a tithing. A community subscription service.
I also don't have any proof that the article will be any good. When buying a whole newspaper for the day, if some of the articles are suboptimal, I can still make money from the reliably good stuff. But if I go look at an article, am I getting something good, or is it regurgitated Reuters I read before, plain AI, or completely wrong? The barrier is too high if I don't have a lot of faith in the source, and if I do, I should just subscribe
I've spoken to a german news outlet a while back, and that was my contention too: I don't know if the article will be any good.
My suggestion was as follows:
Start the article by providing the dry facts - the meat of the article - in a super condensed format, so people get it as quickly as possible. Then, ask for money to get the rest - the analysis, the "whodunit", the "how we got there", the background, the bio's, and everything else. And then tell people: "If this interests you, you can pay $0.xx to read the rest of our article about it, including: (insert bullet points I just mentioned)"
The first section acts as proof that the person writing the article did their research; the rest is for those who are genuinely interested in the topic. It prevents disappointment and tells you clearly and transparently what you're getting for you cents.
I don't think the company did it in the end. They're struggling.
I think the site is right about the "coins" method. If I had an automatic subscription of $10/month to refill my news wallet, and I could pay $0.05 out of it to read an article, I'd do it, especially if it was a use-it-or-lose it system.
In fact, if they charged $0.20 per story if you pay directly, or $0.05 per story if you pay out of your auto-reload wallet, I think that could incentivize users to subscribe.
Of course, it would have to be shared across every newspaper, and publishers hate that. Apple News is the closest it's gotten - the app sucks, but you can share articles into it to remove the paywall and that works great.
Handle it this way - a user has Silver tier coin subscription, gold tier coin subscription, and platinum tier coin subscription that they pay in per month. I'll set hypothetical prices at 15, 30 and 60 dollars. Over the course of a month, you look at articles without making decisions about whether to buy them one way or another - you just have your "tab" and the article loads as-is. Then, at the end of the month, mycrowpaymint.biz tallies up how many articles you read * each article's relative cost multiplier from what different news sites (15% forbes, 30% percent NYT, 10 percent utne reader, 45 percent random YouTube videos) and then remits the subscription revenue to each publisher based on the percentage used. For flexibility's sake, maybe the publisher was hoping to get 17 dollars coin based, PAYG revenue off of a 15 subscription at 80 percent utilization, but them's the breaks, because in other months they'll get more revenue than they would expect because a customer engaged with less content overall. Obviously, the existence of tier limits would be for those cases where someone tries to look at a thousand different articles on a silver plan, and perhaps Financial Times would only allow Platinum subscribers to work with this plan, but the reduction in friction, ease of subscription management for the customer, and equitable financial allocation would (I believe) make such a scheme viable.
People already can't be bothered clicking on the paywall busting links to view articles because the friction is too high. Having to decide if something is potentially worth 20 cents seems easy when you have to make that decision in your mind a single time for something you're obviously interested in but in reality it becomes multiple times a day for things that you are maybe only slightly curious about the fatigue will add up very quickly and I double anyone would do a second reload(if they do the first load at all).
What’s a paywall busting link?
archive.whatever links
Maybe initially you wouldn’t know if an article would be good. But over time you could probably make reasonable guesses from the author/headline/title combination.
Great now I need to pay attention to the authors and make a mental mapping of who the good ones are to decide if the friction is worth it. That in itself adds more friction which in turn makes the barrier higher.
That is a correct evaluation of this. I've worked in marketing for a longer while and your instincts are spot on.
In media generation, such as music, streaming, articles, etc the only thing that gets people to fork over money regularly is if they're a fan of some sort. The patronage system. That means they have to like you and come back to you so often that they'll feel a connection - and they'll want to support you out of the goodness of their heart. This is the strategy used by streamers, by buskers on the street, and by content creators of all sort.
The main issue with applying this to articles is that most news is discovered by way of google news, or a similar hub site, which sometimes will present news from you - but it won't happen often enough to create such a connection. One may ask if the frequency of this happening is deliberately that low, compared to social algorithms on other products, where return visits are encouraged - if you like a tweet, you get more tweets from that same person; if you like a short, you get more youtube shorts from that channel; and so on.
Ultimately for news you have to be so large that people will come to you on their own, without being funneled through google news. This works for huge news sites - the register, NYT, Golem, etc. There is no way for a small site to break through like that. I think the last time I've seen this get pulled off successfully - a website started from 0 generating a cult following - was Drudge Report.
If micropayments have a future, it's on blockchains.
https://www.x402.org/
https://www.8004scan.io/networks
https://www.x402scan.com/
This is all absolutely impenetrable.
Why? What does adding a slow database to the process help?
"if I keep jamming things into this hole, something will eventually fit, I just know it!"
I have a patent on micropayments for the Web from 1996. 30 years later, the situation hasn't changed and Clay Shirky or Andrew Odlyzko's arguments around the mental cost of microtransactions remain valid. Besides subscriptions to individual publications, the only model that would work is a Spotify-like subscription for a bundle of sites, with the revenue shared according to page views (or better, some metric that does not reward clickbait).
If they don't want to be stiffed on royalties like how musicians get pennies from Spotify, news sites will need to establish some sort of co-op to host this, and not rely on the likes of Meta or Apple, as tech companies have proven treacherous to the news biz many, many times before.
I get the sentiment but micropayments just don’t work - the main problems are not technical but social. Even in the gaming sector, nobody really charges less than about a dollar for items - that is the smallest unit of money where putting up with fraud, complaints, and chargebacks becomes worthwhile.
Add to this the huge race to the bottom (they are charging 3 cents for their article, read my summary for 2 cents) and you quickly begin to see why micropayments have never taken off.
Finally, I wrote a blog post along these lines with more detail[0]. For those who disagree, ask yourselves; would you pay me 2 cents before you click that link.
[0] https://sheep.horse/2024/11/on_micropayments.html
The problems you describe are technical problems. How do you increase efficiency and avoid charge-backs due to fraud? Perhaps it is enabled by cryptocurrency (some systems, like payment channels, RaiBlocks already exist for this). I would go into more detail about this but I think i've already debated you about this already.
The entire field of cryptography is about developing technical solutions to previously intractable social problems.
As I have described earlier, the race to the bottom is a feature, not a bug. It encourages other sites to mirror your content.
I would pay you 0.002 cents before clicking on that link. I already have to expend time and energy reading it, and I already pay for an internet connection to read it. If you put some sort of PoW firewall to deter AI scraping like many sites have been doing, I already have to expend money in the form of electricity to access the site.
The difference between $0.00 and $0.01 is infinite.
But I’m really curious how bad the free experience would have to become before people are open to paying a pittance?
The free experience on the site for every small town newspaper or tv station is horrific. Genuinely among the worst, least usable websites on the internet.
The problem is that the horrendousness doesn’t drive people to pay, it drives them to social media.
And a big part of this is that local papers consider their online presence secondary to print. So paying will get you a physical newspaper and unlimited access to the worst site in the world
OK but the difference between $0.00 and $0.01 is also 1 cent.
And your data.
Easier to just not be informed about local events.
I wouldn't pay for a news site, and I try to avoid looking at them, but sometimes I get sucked in.
The news is toxic propaganda, and nothing more. Nothing actionable.
Avoid at all costs.
This does not seem to reckon with the many, MANY times this has been tried and failed. (The LinkedIn post at least acknowledges attempts that "did fail in the 90s and 2000s" and quickly waves them away.) There have been at least a dozen serious attempts in the last 20 years that I'm aware of.
What about Blendle? They had NYT, WaPo and WSJ as launch partners in 2014 but give up on micropayments in 2023 citing "very low demand"
Or Flattr. Or Invisibly. Or Pico. Or Brave's goofy crypto token. Or Coil. The Washington Post themselves experimented with cheap "day passes" a few years ago but I guess they didn't work well enough to keep. Arguably Medium's rev share program was another failed attempt. Heck no less a content middleman powerhouse than Apple tried and mostly failed to do a rev share / micropayments scheme with Apple News.
The trick is market share. I'm not going to subscribe to a NYT/WaPo/WSJ trio because sometimes I want to read Reuters and I'm not going to pay for a partial solution.
I was very happy with my Apple News subscription because it has every English-language newspaper I've come across.
I like Apple News too, though they are walking a bit of a tightrope with their publishing partners which is why you can't just click a link to wsj.com/blahblah and have it open in Apple News, and you can't really just browse a front page. (Also it notably does not have NYT.)
Scroll was successful. I had a subscription, and it worked on multiple sites that I was visiting.
So Twitter acquired and killed it.
No, no, no! Micropayments are not the way.
We already know the way. It's the cable/streaming model.
You pay for a single monthly subscription and get access to substantially all of the major news content.
What would need to happen for this to be possible? Cooperation between most of the major news outlets. Not cooperation in an anti-competitive sense, but willingness to participate in this sort of business model.
I'm a former news editor and left the industry because the business side couldn't figure out a viable business model.
I realize and feel deeply the loss we experience (especially at the local and state level) when quality journalism dies out, and I would love for the industry to recover.
But they're not going to do it unless they recognize that single-site subscriptions (or micropayment transactions) aren't going to cut it.
Copying the cable model would favor big media companies over smaller, more local players.
A music-streaming style option, where the user's monthly payment is distributed in proportion to the articles they read, might be better. (Although not without it's own issues)
I tend to agree, but the big problem is "who will operate this?".
The music model worked because a heavyweight like apple was able to come in and negotiate with a huge number of labels while simultaneously allowing access to unlabeled content. That expanded with Spotify, though they got there by effectively stealing the music for as long as possible until they were established.
I can't see how that'd work with news. Especially since so many of the news outlets exist and have been created to run propaganda for the owners. A decent number of them are effectively just funded by billionaires that want to push their agendas.
If you thought clickbait headlines were annoying when people were competing for ad impressions, just wait until they’re competing for micropayments.
Apple news is around with that model. Not sure how successful they are though.
Anecdata: I use Apple News+ for exactly this reason. I get many publications included, and some magazines, and over time it learns what stories I like and surfaces those more often.
I think this is even harder to make work than straightforward micropayments with crypto or paypal or similar.
Is it the same subscription fee no matter what publications I read or how many articles? (If it varies directly based on what I'm reading then I think it is just micropayments.)
Publications with healthy subscription revenue like WSJ or the Economist are not going to be interested in participating unless they get paid a lot of money and/or can be assured it somehow will not cannibalize their direct sales.
Who owns the customer relationship? Publishers have been burned pretty much 100% of the time they cede that direct relationship to someone else.
Also, it's been tried: see Scroll, Apple News, Flattr, Coil, Brave BAT...
Scroll was successful. It provided more income than ads to participating companies. So it was hastily acquired and killed by Twitter.
Flattr required installing an extension (sorry, no), Brave is a whole separate browser, Coil was based around cryptocrap.
+1. I come online to discover new things because there's less friction online than anywhere else. What's more, digging through a mountain of content to find something that resonates with you is a form of work in its own right.
Micropayments are friction, and if you put friction on top of the work of discovery, I will do something else with my time.
What if you're not a major news outlet?
Also, how's the deal between the distributor and the news outlets? Do you get paid according to views or is it a flat fee?
We also have PBS as a model.
Until it gets defunded based on the whims of the administration :(
That doesn't change the fact that it worked for fifty five years.
Centralised billing effectively makes serious journalism impossible. Omnibus subscription services will ruthlessly cut anything that affects the bottom line, and effective journalism is necessarily unpopular.
Exactly! That's why Spotify doesn't allow any noisy music or music with curse words. The mainstream public would flee from the platform.
I'd encourage you to ask a recording artist how they like the arrangement they have with Spotify.
But also, yeah, I do think the streaming financial incentives affect what music gets written and produced. Just not necessarily anything to do with cuss words.
Oh, but don't you know? If our newspaper is on the same subscription as another newspaper which we don't like, then that means we agree with them in all their radical and dangerous opinions? No, no, no, people want to read only one newspaper, which tells them what to think and how to feel on every subject matter.
That's why streaming services also failed. Imagine Beatles and gangster rap and heavy metal being on the same music platform? Fans would never accept that!
No one reads print anymore. Most people nowadays consume their news either through a Youtube broadcast or a podcast. The news is produced for free and completely paid for through advertising. The folks using this site, we're in the (rather extreme) minority.
Do you think the category of people that "consume their news" via primarily reading headlines from aggregators (google/apple mobile built-in "news") is significant or no?
(this is a big part of my consumption, and is combined with scrolling HN/reddit headlines; often to paywalled sites, which leads me to mostly reading comment discussions on those two sites)
(edit: disclaimer after reading a few other comments: I use Android; so don't have personal experience with Apple News, which may in fact be significantly different/better product)
I pay for the Ground News app. It's an aggregator that (somehow) gets me all the articles on a topic, shows me how factual each source is and which way they lean politically. It summarizes the articles so I can ignore the click-bate headline and know whether I want to read more.
I'm honestly not sure why this isn't the standard. It solved all my news problems and fills all my news needs.
I'm honestly not sure what these tiny news sites that have paywalls are thinking. The chances of me paying a monthly fee for news from a single source, let alone a tiny, local, single source, are less than zero.
Does it give you access to the full content? Or just link through to the article (which may be behind a paywall)?
I would be willing to pay for content, but not for an aggregator.
Ground news is a YC alum isn't it?
It's almost certainly going to get enshittified eventually, but more than that, it purposely pushing a false "Left vs Right" narrative about news. That's part of the problem.
Also the way they summarize every story into just a few bullet points (which, if it isn't already written by AI, surely will be) IMO is actively downplaying important issues, in an attempt to defuse false energy in reporting of less important issues. Artificially downplaying serious stuff is as detrimental as artificially overplaying non-serious stuff.
The Google Pixel "news" feed has the same problem now that it does AI "summaries"
Like it's great that they aggregate a lot and show you articles from publications you wouldn't otherwise see, but I just cannot trust them in the future.
> ... shows me how factual each source is and which way they lean politically.
Fact-checkers and whatever you call people that gauge political biases aren't impartial sources of information. Someone pays their bills and those people typically have agendas besides delivering objective truth.
I'm not suggesting that paying monthly fees or paywalls are a solution to the problem either.
The real solution is to stop reading the news IMO. Let these companies go out of business and get replaced by something better. If one must read the news, just use an aggregator and archive.is for bypassing paywalls.
I want a lie bounty. If I pay for an article and find a lie in it, I should get a refund plus a bug bounty. That would make fact-checking pay off.
A real problem is that most of the fact-oriented sources are paywalled, while the polemic sites, especially on the hard right, are free. Fox News and X are free, but the New York Times and the Wall Street Journal are paywalled.
You're going to put all the work into finding the news and doing the leg work. I'm going to make a site called NewsTheft.info that just says "YourNewsSite.com is reporting that <your content rewritten by an LLM>" and it's going to be free and people are going to use my thing. Then I'm going to shut it down when you all go bust. I am a rapacious eater of worlds. You can't stop me and the people love me because, since it's free, I can give them a better experience than you.
Information wants to be free.
And with your added layer of review the product would be superior.
I can think of many marketing formulas that would definitely work but since the game is not legwork but propaganda the industry should just die.
who the hell wants to think about micropayments every time they read an article? microtransactions just suck outright, they create a ton of overhead for everyone involved — both use and implementation
not to mention that they're fundamentally incompatible with the american credit card cabal, which forces you into buying some goofy monopoly money that you're likely to overspend on regularly
I'd rather think about micropayments than think about subscriptions.
> who want to bury us in deepfakes, extreme right wing bullshit
It's a shame with articles like this that are otherwise insightful, they just lose me with sentences like that.
Like, if you don't have enough insight to recognize that bullshit is a general political issue, and has been forever, how can I rely on any other analysis you make?
Which tech billionaires are trying to bury us in extreme left wing bullshit?
If you're not able to objectively observe bias in media, it simply mean that one side's bullshit has worked on you.