I built Zobooma (https://www.zobooma.com). It’s a platform that replaces traditional marketing retainers with outcome-based contracts. Businesses fund an escrow account, and payouts are automatically released to the marketer only when specific KPIs are independently verified by third-party APIs. We have some early adopters and I think it's time to get your honest feedback too.
The Problem We're Solving
The marketing agency model is fundamentally broken. Businesses pay hefty monthly retainers with zero guarantee of results, and good marketers waste time chasing down invoices or arguing over what "success" looks like. We wanted to build a system with absolute ground truth: you only pay if the metric is hit, and if you hit the metric, you are guaranteed to get paid.
How the Architecture Works
We removed human arbitration entirely to avoid disputes. When a contract is created, funds are locked via Stripe Connect. We then use automated API polling to verify the results:
Google Organic / Local Rankings: Verified daily via SerpAPI.
Domain Rating (DR) / Page Authority (PA): Verified via the Moz API.
AI SEO Visibility (ChatGPT, Perplexity, Claude): We use OpenRouter to prompt target LLMs and verify if the client's URL or brand is cited as a source for specific target queries.
We support all-or-nothing payouts, as well as tiered/linear payout curves. There's also sustainment days.
The Business Model
There are no subscription fees. If a goal is not met, the escrowed funds are returned to the business. We take a percentage of completed contracts.
I’d love to get your feedback on this. Specifically, I'm curious to hear what other verification APIs we should integrate, or what edge cases/loopholes you see in the automated arbitration logic. I’ll be hanging out in the comments to answer questions!
I hope this serves as a great tool.
It's clear that arbitration as a service is fundamentally changing how outcome based contracts function.
I'm adding "Oracle" style suggestions for building and pricing the contracts, using GSC and Google Ads API.
In the theme of Agentic Commerce, I plan to release a toolkit to allow AI Agents to fulfill contracts too.
Hi HN,
I built Zobooma (https://www.zobooma.com). It’s a platform that replaces traditional marketing retainers with outcome-based contracts. Businesses fund an escrow account, and payouts are automatically released to the marketer only when specific KPIs are independently verified by third-party APIs. We have some early adopters and I think it's time to get your honest feedback too.
The Problem We're Solving
The marketing agency model is fundamentally broken. Businesses pay hefty monthly retainers with zero guarantee of results, and good marketers waste time chasing down invoices or arguing over what "success" looks like. We wanted to build a system with absolute ground truth: you only pay if the metric is hit, and if you hit the metric, you are guaranteed to get paid.
How the Architecture Works
We removed human arbitration entirely to avoid disputes. When a contract is created, funds are locked via Stripe Connect. We then use automated API polling to verify the results:
Google Organic / Local Rankings: Verified daily via SerpAPI.
Domain Rating (DR) / Page Authority (PA): Verified via the Moz API.
AI SEO Visibility (ChatGPT, Perplexity, Claude): We use OpenRouter to prompt target LLMs and verify if the client's URL or brand is cited as a source for specific target queries.
We support all-or-nothing payouts, as well as tiered/linear payout curves. There's also sustainment days.
The Business Model
There are no subscription fees. If a goal is not met, the escrowed funds are returned to the business. We take a percentage of completed contracts.
I’d love to get your feedback on this. Specifically, I'm curious to hear what other verification APIs we should integrate, or what edge cases/loopholes you see in the automated arbitration logic. I’ll be hanging out in the comments to answer questions!
I hope this serves as a great tool.
It's clear that arbitration as a service is fundamentally changing how outcome based contracts function.
I'm adding "Oracle" style suggestions for building and pricing the contracts, using GSC and Google Ads API.
In the theme of Agentic Commerce, I plan to release a toolkit to allow AI Agents to fulfill contracts too.