These systems only exist to take as much money from individual shoppers as possible. They're throwing all kinds of lies at the wall to see which ones consumers will fall for.
> ESLs are ecological: they can be updated and they last for years, it saves paper and ink! This is utter bullshit. Prices and products don't change that often
Prices didn't used to change that often, but now they can be changed several times a day (or even several times a minute) using automated systems. Cell phone tracking and cameras can allow a store to get information about you and your income and they can use that data to charge you higher prices for everything, or to strategically increase the prices of the items you buy most often while monitoring and tracking changes to your buying habits in order to take as much money from you as possible. That's the entire point. It's not about ecological savings, it's about economical gains.
> ESLs provide better price accuracy, what you see is what you'll pay
Facial recognition at the shelf and at the register can keep prices consistent for you as an individual even while those prices change wildly over short amounts of time. I doubt they'll let you modify the price displayed at the shelf and still give you that same price when you check out though. It'd be risky. If you were caught it might be treated like swapping bar codes or like terrorism depending on where you are.
> Some ESLs are NFC enabled. You can tap your phone to get more infos on a product
Making you sure you've got your cell phone lets them pull data off of it and fingerprint the device. The goal is to use that info to gather real time feedback about you from data brokers, like how much money you have.
By all means, mess with these systems for laughs, but it's going to take actual laws with teeth and oversight to keep them from being abused.
good sir, what are you smoking, i wish for some to share.
If, as you rave, prices were adjusted per person as they walk up, how would the register ring up the correct adjusted prices, might i ask? and secondly, reading an NFC label exposes no unique IDs from the reader.
I also think that was a little too far fetched for the real world currently, but .. I'm not 100% certain. I have no doubt at all that there are sociopathic CEOs out there who would think this is an entirely reasonable proposition in order to increase profits.
But I also think that technically if they are tracking you in the store and adjusting the labels when you near products, it would not be difficult to show you that price that at the till, where they are still tracking you.
The real problem would be ensuring that the other customers were shown appropriate prices. Perhaps that would not be a problem I don't know. If three people are near a product, then just show the max price you think one of them is willing to pay, the others can suck it up? Perhaps the others weren't going to buy that in any case? You know one of them wants to buy that particular item, they always do. And, many people don't really look at the price labels in any case. If the store tags a person who will reject items as being too expensive at the till, then just charge them less than the price that was shown which they didn't look at when they picked it up. Once you move into the "profit above all" mindset of tracking customers and cynically adjusting the prices, it doesn't seem to me that anything would be out of bounds.
These systems only exist to take as much money from individual shoppers as possible. They're throwing all kinds of lies at the wall to see which ones consumers will fall for.
> ESLs are ecological: they can be updated and they last for years, it saves paper and ink! This is utter bullshit. Prices and products don't change that often
Prices didn't used to change that often, but now they can be changed several times a day (or even several times a minute) using automated systems. Cell phone tracking and cameras can allow a store to get information about you and your income and they can use that data to charge you higher prices for everything, or to strategically increase the prices of the items you buy most often while monitoring and tracking changes to your buying habits in order to take as much money from you as possible. That's the entire point. It's not about ecological savings, it's about economical gains.
> ESLs provide better price accuracy, what you see is what you'll pay
Facial recognition at the shelf and at the register can keep prices consistent for you as an individual even while those prices change wildly over short amounts of time. I doubt they'll let you modify the price displayed at the shelf and still give you that same price when you check out though. It'd be risky. If you were caught it might be treated like swapping bar codes or like terrorism depending on where you are.
> Some ESLs are NFC enabled. You can tap your phone to get more infos on a product
Making you sure you've got your cell phone lets them pull data off of it and fingerprint the device. The goal is to use that info to gather real time feedback about you from data brokers, like how much money you have.
By all means, mess with these systems for laughs, but it's going to take actual laws with teeth and oversight to keep them from being abused.
good sir, what are you smoking, i wish for some to share.
If, as you rave, prices were adjusted per person as they walk up, how would the register ring up the correct adjusted prices, might i ask? and secondly, reading an NFC label exposes no unique IDs from the reader.
I also think that was a little too far fetched for the real world currently, but .. I'm not 100% certain. I have no doubt at all that there are sociopathic CEOs out there who would think this is an entirely reasonable proposition in order to increase profits.
But I also think that technically if they are tracking you in the store and adjusting the labels when you near products, it would not be difficult to show you that price that at the till, where they are still tracking you.
The real problem would be ensuring that the other customers were shown appropriate prices. Perhaps that would not be a problem I don't know. If three people are near a product, then just show the max price you think one of them is willing to pay, the others can suck it up? Perhaps the others weren't going to buy that in any case? You know one of them wants to buy that particular item, they always do. And, many people don't really look at the price labels in any case. If the store tags a person who will reject items as being too expensive at the till, then just charge them less than the price that was shown which they didn't look at when they picked it up. Once you move into the "profit above all" mindset of tracking customers and cynically adjusting the prices, it doesn't seem to me that anything would be out of bounds.
Also, I have been reading comments online for >10yrs from people claiming to work in the field, who have been saying that this stuff is already happening. Remember this? https://www.forbes.com/sites/kashmirhill/2012/02/16/how-targ...