> Inkwell is listed on Apple’s own trademark page.
I had an app rejected, because it had the word "Finder" in its title ("Virtual Meeting Finder"). I had to change the name of the app, and it wasn't too big a deal, because the original name was fairly unimaginative (as it was supposed to be).
But it does sound like the whole app name is in conflict with a registered Apple trademark. It's unlikely to ever be approved.
My company recently transferred a few apps into our Apple Development Program account. When you transfer an app, the app ID prefix is updated to the destination account's team ID. For historical reasons, most of the apps in our account do NOT use the team ID as their prefix, but rather an alternate non-team app ID prefix. For various technical reasons, we needed the transferred apps to have this alternate prefix that the rest of our apps use.
When you transfer an app, you have no say what prefix it gets. It's always assigned the receiving account's team ID. Further, you cannot change an app ID prefix yourself. You have to open a support ticket with Apple developer relations.
Should be easy right?
It took over two months to get Apple to perform this seemingly trivial task. I had to open multiple tickets, both over phone and through a web form. It was nearly impossible to pierce the folks who triage support tickets (who are apparently not empowered to do anything but reply to tickets), and those folks kept replying in ways that were completely non-responsive to the request.
When I finally got someone to escalate it to whomever was empowered to update the app ID prefix, it still took another two weeks to complete.
(The Google Play Store support folks are almost, but not quite, as bad. We have an infrequent request we need them to do where they ask us to provide a transaction number from 2011 to authenticate ourselves, a transaction number we no longer have and that they cannot provide us even when we authenticate through alternate means. So every time we need them to do this task for us, we have a set of hoops we have to jump through. But at least we know the dance now.)
The top comment there is not correct. You do not have to "defend" trademarks or they "expire."
You lose a trademark if it becomes generic, regardless of how hard you tried to keep it from being so. Obviously if you let a bunch of actual infringements slide you're on the way to becoming generic, but all that matters is whether the trademark IS generic.
But, when lawyers write letters to people saying "you can't say escalator or Zamboni" you can just ignore them. Using a trademark in writing in a way that a trademark owner does not like is not infringement.
And this is my biggest gripe with products from well-known companies that use already generic terms like "Apple", "Word", "X", or "Inkwell". I understand claiming exclusivity of words like "Microsoft Word", but not for the word "Word" itself.
In the business, we often refer to that sort of reminder activity as "defending" against genericism. Practice varies by country but the point is often to show that you are not passively allowing the trade mark to become generic. Yes, you can often ignore letters (unless they request an answer or make a threat, which might be a different situation) - but it's usually a good idea to spend some time looking at it from the other person's perspective first.
Yeah, but there are a TON of things that trademark lawyers do that are counter-productive. I put vaguely aggressive letters from trademark owners in that category, such as Monster energy drinks thinking they get to control how others use the word "monster."
I remember when the Apple logo stickers Apple packed in had a little (R), which was later dropped, since it's ugly and not legally required. But no doubt some lawyer advised putting it there to begin with.
Sort of buried the lede here -- Apple uses the Inkwell name and has a trademark. This is just not going to get approved. Or, to quote Jobs talking to the iPodRip developer "Change your apps name. Not that big of a deal."
used. Apple used. It's legally a dead trademark, so Apple is claiming ownership of something they've already abandoned, but enforcing that nobody else can reclaim it, despite being a good name. That's not right, they don't just get to name squat.
Perhaps you’re right. Apple's App Store review can be a rough process. Then again, a search of “Inkwell” in the App Store shows plenty of apps that are named “Inkwell”, many of then writing-related.
Agreed. Vanishingly few enforcers have ever said "wait, we let other people do it? Ohhhh go ahead!"
Much more extreme example, I read a court case where the cops were really annoyed the perp told them they should've been enforcing $muchWorseCrime elsewhere. Judge wasn't a fan either.
The terrible consequences of App Review is how dependent you are on whether the App Reviewer you get is either very good at their job or very bad at their job.
[delayed]
Steve Jobs on cell phone companies: "We're not very good at going through orifices to get to the end users." [1] Today, Apple is the orifice.
[1] https://youtu.be/IzH54FpWAP0&t=530
of course you don’t wanna go through somebody else’s orifice
"the most personal computer"
> Inkwell is listed on Apple’s own trademark page.
I had an app rejected, because it had the word "Finder" in its title ("Virtual Meeting Finder"). I had to change the name of the app, and it wasn't too big a deal, because the original name was fairly unimaginative (as it was supposed to be).
But it does sound like the whole app name is in conflict with a registered Apple trademark. It's unlikely to ever be approved.
My company recently transferred a few apps into our Apple Development Program account. When you transfer an app, the app ID prefix is updated to the destination account's team ID. For historical reasons, most of the apps in our account do NOT use the team ID as their prefix, but rather an alternate non-team app ID prefix. For various technical reasons, we needed the transferred apps to have this alternate prefix that the rest of our apps use.
When you transfer an app, you have no say what prefix it gets. It's always assigned the receiving account's team ID. Further, you cannot change an app ID prefix yourself. You have to open a support ticket with Apple developer relations.
Should be easy right?
It took over two months to get Apple to perform this seemingly trivial task. I had to open multiple tickets, both over phone and through a web form. It was nearly impossible to pierce the folks who triage support tickets (who are apparently not empowered to do anything but reply to tickets), and those folks kept replying in ways that were completely non-responsive to the request.
When I finally got someone to escalate it to whomever was empowered to update the app ID prefix, it still took another two weeks to complete.
(The Google Play Store support folks are almost, but not quite, as bad. We have an infrequent request we need them to do where they ask us to provide a transaction number from 2011 to authenticate ourselves, a transaction number we no longer have and that they cannot provide us even when we authenticate through alternate means. So every time we need them to do this task for us, we have a set of hoops we have to jump through. But at least we know the dance now.)
https://developer.apple.com/forums/thread/706128
https://developer.apple.com/library/archive/technotes/tn2311...
The top comment there is not correct. You do not have to "defend" trademarks or they "expire."
You lose a trademark if it becomes generic, regardless of how hard you tried to keep it from being so. Obviously if you let a bunch of actual infringements slide you're on the way to becoming generic, but all that matters is whether the trademark IS generic.
But, when lawyers write letters to people saying "you can't say escalator or Zamboni" you can just ignore them. Using a trademark in writing in a way that a trademark owner does not like is not infringement.
You definitely need to provide evidence of use.
https://www.dreyfus.fr/en/2025/03/18/proof-of-use-in-the-uni...
> You lose a trademark if it becomes generic
And this is my biggest gripe with products from well-known companies that use already generic terms like "Apple", "Word", "X", or "Inkwell". I understand claiming exclusivity of words like "Microsoft Word", but not for the word "Word" itself.
In the business, we often refer to that sort of reminder activity as "defending" against genericism. Practice varies by country but the point is often to show that you are not passively allowing the trade mark to become generic. Yes, you can often ignore letters (unless they request an answer or make a threat, which might be a different situation) - but it's usually a good idea to spend some time looking at it from the other person's perspective first.
Yeah, but there are a TON of things that trademark lawyers do that are counter-productive. I put vaguely aggressive letters from trademark owners in that category, such as Monster energy drinks thinking they get to control how others use the word "monster."
I remember when the Apple logo stickers Apple packed in had a little (R), which was later dropped, since it's ugly and not legally required. But no doubt some lawyer advised putting it there to begin with.
Sort of buried the lede here -- Apple uses the Inkwell name and has a trademark. This is just not going to get approved. Or, to quote Jobs talking to the iPodRip developer "Change your apps name. Not that big of a deal."
used. Apple used. It's legally a dead trademark, so Apple is claiming ownership of something they've already abandoned, but enforcing that nobody else can reclaim it, despite being a good name. That's not right, they don't just get to name squat.
What's legal doesn't matter, it's their store, if they want to claim they own the word Pear too they can do that.
I think holding that kind of power over devices people own is problematic, but I seem to be in the minority here.
Amusingly, a bunch of series of teen shows used to use "Pear PC" to get around the trademark issue on all their on screen technology...
+1 .. the problem isn't that Apple is denying their app, the problem is the developer decided to submit it to the Apple store.
Fun fact: this same process is how Vietnam got its name. Their earlier proposal of Nam Viet had fallen out of use, but still couldn't get approval.
Perhaps you’re right. Apple's App Store review can be a rough process. Then again, a search of “Inkwell” in the App Store shows plenty of apps that are named “Inkwell”, many of then writing-related.
Oh I didn't say they'd be consistent. But once it's raised, it's going to be really tough.
Agreed. Vanishingly few enforcers have ever said "wait, we let other people do it? Ohhhh go ahead!"
Much more extreme example, I read a court case where the cops were really annoyed the perp told them they should've been enforcing $muchWorseCrime elsewhere. Judge wasn't a fan either.
maybe apple should have changed ipod to avoid confusing it with a pre-existing music device:
https://en.wikipedia.org/wiki/Line_6_POD
The terrible consequences of App Review is how dependent you are on whether the App Reviewer you get is either very good at their job or very bad at their job.
Mediocre ones seem to cause the most problems.
Ai soon.
Did wonder if the reviewer knew the esoteric history of Inkwell themselves or if a tool pulled it for them.
Maybe they always scroll that trademarks page, they're just really thorough.
Deeply doubtful.