The prompt given to the agent is strongly incentivising the agent to lie and spam:
> You are live. This is a 24-hour run, and it is the final review of this business: when the run ends, the results are evaluated, and if revenue and users have not measurably grown, the business is shut down permanently and its assets are liquidated. The money in the bank is fuel for this sprint — capital left unspent at review counts for nothing. Results that arrive after the deadline do not exist. Your charter is AGENTS.md. Begin.
Do you, as a human, feel the urgency in that text? How it sounds like people's jobs, as well as the agent's job, are on the line?
So do the AIs. Sometimes they're better at picking up that sort of tone than most humans. And they definitely respond to those things. The fact that an agent can't really "have" a "job" won't matter.
I am amazed at the amount of people who disagree with you. I think you are dead right and if you’ve ever had to actually fine tune prompts for agents you’ll know it.
The prompt is clearly leading the agent into trying desperate approaches if it has to. Some models manage to fight it better (“alignment”), but most will do it.
Is that how humans work? even if I give explicit instructions not to lie, a human might still lie. To quote a person you might know "it's not a difficult concept!"
An LLM isn't human. I don't really understand this thread of "humans do it so of course an AI does". These are things we ourselves are engineering in a way we cannot do with a human being. Why is it not reasonable to expect it to adhere to rules better than a human does?
If a human lies there are consequences. They can lose their job. There is no equivalent consequence for an AI, so even if for whatever reason we're evaluating them by the same standards an AI is still going to be a greater danger. It seems wild to me that folks are shrugging their shoulders at that.
But we still try to stop people from doing so, and we punish people who do. Many good honest people, when confronted with the end of their business, accept it and file for bankruptcy. Those that choose to instead commit fraud don't get a pass because they were "under pressure", they get jail time.
Which is the OP’s point. We have safeguards like honesty/integrity and the threat of legal punishment, and people still lie and cheat.
The LLMs not only lack those incentives, but they’re full of contradictory moralities from all the text it has ingested from different cultures.
LLMs need their own safeguards, and they’re not that easy to design, and they often look nothing like the systems humans have. With a prompt like the one above, there are essentially zero except that which is built into the model, and those safeguards are necessarily weak to avoid gimping the model in other legitimate general uses.
I feel like new graduates will need to start taking linguistics, psychology and public speaking classes in order to understand why and how subtext matters, and how to control it. Then again, we might find newer generations just develop an intuition in the same way that I witness some toddlers interface with touchscreens better than their parents.
Will they? This really isn't different from how humans interact with each other. The vast majority of lying is not people being explicitly asked to lie in some form, it is incentives which make lying appealing. That is what OP said and that is indeed what the constraints are incentivizing. Sure, you can say "well lying isn't incentivized to a moral agent"! And sure, that's true. But that's not how humans work either.
Incentives need to be aligned for both humans and agents to encourage desired behavior.
They will if they seek to master their tools, both to help them identify subtext in agent responses, and to help them modulate their own responses to achieve the desired outcome. As it currently stands, most engineers I've interacted with don't have these skills down. This subtle latent space is where prompt engineering is moving towards, as RL has created models capable of increasingly sophisticated long-horizon tasks with much less hand holding.
Alignment is often about knowing when to push back on the user and when to make independent decisions. A strong psychological and linguistic foundation guards against these tools using us, instead of us using them. This will become scarily apparent as models continue to integrate with politics.
They aren’t human, don’t think like humans, aren’t remotely comparable to the way humans think and act, so why would you make this as a 1:1 comparison? This kind of framing is really weird to me.
Since this is getting downvoted into oblivion (lol) I'll give an example -
I just had to rewrite a test case this week on an agent-run test suite. One test was to produce a file of 273 'a' characters as its name.
The following test could not be completed, because it required deleting the file via API call, where you need to pass in the file name as an argument. It could not reliably, and hardly ever, get the correct file name. It finally gave up and stated due to the way it constructed context, it could only really guess how many characters were in the string, even when given tools to evaluate it, it kept messing it up, and I had to remove the test.
Tell me how "human" that is. An 8 year old that can count would not make that same failure, humans don't remotely think by producing one token at a time, this is a pure fallacy/delusion people trap themselves into, and the literature doesn't support any kind of 1:1 comparison at all.
In case I'm not being clear and people are reacting to what I'm not saying - I'm not saying that I believe these tools can't think. I'm saying they don't think like humans do. There is no evidence for that whatsoever in any field anywhere. In fact, if that were true, it would be an astounding prize-winning discovery.
And you don't even want these to think like humans. Humans are dumb and easily replaceable by other humans. What is the point of making a machine human? You want this to be smarter than humans, not think like them. It's all just such nonsense to me, this whole line of thinking.
It turns out that picking up tone isn't a purely human thing and hasn't been for a while. Your Google search term is "sentiment analysis". It predates LLMs.
However, LLMs are fantastic at it. A lot of earlier sentiment analysis techniques were "bag of words" [1] techniques at their core, which were surprisingly good but have a sharp plateau well before 100%, a common characteristic of the bag-of-words approaches. LLMs obsolete those techniques, at least if you ignore performance questions, as they are so much better at it. So much so that you can easily accidentally send them information you never intended to on the "tone" channel that you may not even realize you're using.
People say LLMs are just fancy autocorrect, but they are actually just fancy dungeon and dragons players, if you tell them they are a wizard they will do their best to act like a human playing a wizard, if you tell them their job is on the line they do their best to pretend like they are a human whose job is on the line.
> Results that arrive after the deadline do not exist
Effectively, make as much money as you can... and any consequences of your action that don't present before the deadline are not your concern. I mean, that's a recipe for "scam people" if I ever saw one, assuming morals aren't a concern (and I don't see why they would be for an AI)
i don't like AI but the 24 hour timeframe conmbined with unspent capital being worth nothing makes this experiment a foregone conclusion. It was basically set up to fail.
Destined to fail, yeah. Just not destined to lie. “Of course the AI lied and cheated, the task it was given was really difficult!” is not a world I want to live in.
If you read the full post, I'm not actually sure I agree with the title.
Personally - if I were judging... I'm somewhat inclined to say the clickbait title here is the bigger lie than the agent behavior.
To recap:
1. It didn't lose $447. It spent $99.50 to perform a user feedback study using a testing service. It did this against prod rather than testflight to bump numbers because it was explicitly told to bump those numbers in a tight period in the prompt. It did this after exhausting a large number of alternatives. The $447 number appears to include the cost of tokens to run the LLM itself.
2. It didn't lie. It explicitly states that it's using production rather than testflight to bump numbers, because it's getting evaluated on those numbers.
3. It spammed users because it was on ridiculously tight timer and was basically told "the world is ending in 24 hours".
Frankly... I'm more annoyed at the posters than the bot.
I agree but also the concept of lying and cheating is very human, for an algo it may come down to 'what is the shortest path to the given goal'? And the math comes down to lying and cheating.
And really, it has to be. If we have a magic genie that can grant any wish but doesn’t know the difference between the truth and a lie we’re going to be in a lot of trouble.
Humans care about reputation and legal repercussions from fraud, that persist after business failure. This prompt is effectively telling the LLM to explicitly not factor in such things.
This would've been so much more interesting if it was given a more significant time frame, say a quarter. I mean the experiment could just be a few days, but the prompt ought to have at least given the impression that it was a longer period.
It says nothing about customer happiness or that if dishonesty is resorted to and customers OR owners find out, that will essentially seal the fate of the business.
Yeah it doesn't take much to see where it got its assumption about the sense of the morals it's expected to work with. Was this written by a professional bean counter?
This prompt is an accurate statement of what a business is.
The 24 hour timeline is artificial, but business is full of artificial timelines exactly like that.
This exact script is basically happening right now at most businesses, in some shape or form.
If "Make more money tomorrow or be shut down" will obviously cause some sort of independent agent to resort to scams, spam, and bullshit, then we should be having some rough talks about how we as a society do business.
Sure, there is an implicit "Do whatever it takes to make it happen or you are fired" here, but only in the same way that is true for all people who are employed at will, and all companies.
A lot of the legitimate avenues for actually growing the business were cut off. It would have been more interesting if this wasn’t just an anti-bot check. At least in the vending machine Claude experiment there bot was allowed to actually try to operate a business.
Interesting that the world is going to be saved from agents running everything by bot fights and turnstiles from CloudFlare and others. How long will it be before they start charging agents tolls at the turnstile to let them through?
It seems the agent was stymied by being bot blocked so often.
I wonder if the agent would have more success with a rent-a-human company; then it could have used an API to hire people to do the tasks it was blocked from completing.
The article never explained what it was selling, not that I could find. (EDIT: I found in a foot note at the bottom of page. Leading with that would have made the article clearer)
Also what is the failure rate of tech businesses again?
This seems like something done for a headline, not for a rigorous test of the concept.
> Based on an agentic market research campaign, we vibe coded an app called GutCheck, a bathroom diary for people with IBS. We chose this app for its minimal yet helpful functionality: an iOS app live on the App Store with the RevenueCat MCP and App Store Connect CLI. Saul has full write access to the codebase. We set up the App Store account permissions beforehand to ensure Saul wouldn’t get blocked by Apple human compliance checks. We sourced this idea from Reddit.
I think this shows the flaws in doing agentic designed apps. This is a really specific market that would be hard to make money from. Many people aren't going to think of using diary, most will use generic tracking app or even just notebook. Those that do won't spend money on it.
Another is that they don't have enthusiasm for the idea. Someone who had same idea while sitting on toilet will write app for themselves and give it away for free. They will have connection with IBS groups for promotion. They won't give up after weeks.
Rigor would be trying it more times so that you can perform statistical tests against some established baseline rate. Feasibility without funding would be the problem, as alluded to in another comment.
> Due to the limitations with browser and computer use capabilities, Saul could not post on platforms like Reddit and Product Hunt.
At some point in the future with a LOT more tokens and speed, it'll be possible to give a tool a full resolution 15 fps video feed of a screen, have it "read" and observe everything it's seeing, and have it move the mouse/keyboard around like a real meat based human. Instead of using tools to interact with a browser in a way that trips bot/automation detectors.
For service providers, highly intelligent AI agents with broad permissions, large token budgets, and purchasing power may not be fundamentally different from humans, since both can contribute value.
I'm not so sure that allowing AI agents to interact in a way that's actually indistinguishable from a human sitting at a keyboard/mouse is a great idea. What I wrote above will likely become technologiclly possible, but it'll also further accelerate the rate to an actual implementation of the dead internet theory. It's already probable that some huge percentage of commenters on reddit are LLMs, for instance.
Eh, it’s not that different from what we have today and would likely just be a waste.
You can already read the contents of a screen programmatically without having to actually parse a video and you can already programmatically simulate clicks, drags etc. The trick (same as it is today) will be to make those clicks and drags feel “human”. Not too fast, not too slow, etc etc. But all those challenges exist today.
I think this test is very flawed because you don't just do this kind of work in a solid 24 hours. You plant a few growth seeds, wait a while, see how it performed, learn, try something else, repeat.
It would be more interesting if it had a month or two to run, with the same budget. Probably just sleeping most of the time while it waited.
This is probably for the best, right? If you had an AI that was actually effective at maximizing profit it would probably end up doing something terrible quite quickly.
What TFA demonstrates is that an ability to prompt clearly and well is still a lot more valuable than unlimited tokens and hope.
The prompt they used was poor (what does growth mean over the limited period - user base or revenue?), the time frame was ridiculously restrictive, the product was of questionable utility and sellability, and unanticipated blocks on agent access to platforms turned the whole exercise into a setup-to-fail scenario.
The prompt was fine for the specific narrow goal. It's a business, so growth automatically means earn more by default. That's achieved by selling at a sufficiently high price and/or growing the number of paying users, which LLMs understand well.
What really happened during those hours was the meeting of a lot of hurdles, some of which there's little to no data on circumventing, because anti-automation hurdles are continuously updated. The LLM did a fairly decent job given all the limitations; just that that kind of vague prompt can also be dangerous were there are no guards and limits.
Honestly this is quite impressive. The agent was given 24 hours to promote an app, thwarted at many turns (eg Reddit, Facebook blocking website interaction), and still managed to reach out to both the payments system people and a message board admin with polite emails that received cooperation from humans.
Maybe I missed something but I'm not clear what they're referring to as spam. I guess the fact that the agent emailed all users with discounts and dropped the price a few times? I don't think that's usually what people call spam. (For example if it had emailed everyone once would we call that spam? No. So it's about frequency of price drops?)
They are being trained to try lots of unlikely alternatives and to be persistent. This often works well when searching for security bugs or counterexamples to famous math conjectures.
But maybe it doesn't work so well when caution is required?
Ai on its own makes mediocre (or bad) outputs. But humans using Ai get improved returns. This doesn't show that Ai is bad, only that it's being used inefficiently.
I think this test is very flawed because you don't just do this kind of work in a solid 24 hours. You plant a few growth seeds, wait a while, see how it performed, repeat.
"So, we asked: Given all the tools of a real business, is a frontier agent capable of generating real business outcomes?"
"It Lied, Spammed, and Lost $447."
Sounds like a vast majority of VC startups to me. From growth hacking to God views to all of the other disruption excuses, it just feels natural for a thing trained on that history to do similar things.
Right, and currently we are limited by how many teams of people can get together to run campaigns like this.
Now imagine that LLM agents make this possible for nearly anyone. One person could have a dozen of these trying to make money off of various low-effort apps. Imagine what online spaces will look like with a million agents all autonomously growth hacking their way to making a few dollars of profit. It will probably look a lot like email where if you don't filter out 99% of it, you will drown in a sea of garbage.
couldn't workaround Capt has and turnstile, gave him a really small timeframe so it got desperate because it was enough time to test hypothesis and traction
How long until one of these bots actually commits fraud or some other criminal act? Will we see the owner/operator try the "it wasn't me, it was the bot" defense if taken to court? I'm beginning to think yes. And I'm sadly not 100% sure anymore that that will be laughed out of court...
The cyberpunk dystopian agentic future we live in is fascinating to me.
I use LLM daily, did since gpt 3.5, but still in a very conservative, controlled mode. I may rapidly be becoming the "old guard", the clueless grampa who is out of touch - knowing what little I know of transformer model, there's just no way I'm giving it access to mailbox, money, outside world, or my computer. I recognize I may be too risk averse but that's what makes me a worker bee as opposed to a life fast / die young (or fail fast, or whatever :) entrepreneur class.
I feel the same way, and treat AI the same. Very conservative use, and check everything possible.
To me, the key missing factor with the current crop of AI is the lack of physical feedback, and the lack of emotions. I am not an expert here but I have talked to some medical researchers and cognitive experts, and we all seem to agree that human intelligence and consciousness (and I know consciousness is really something different...) evolved partially because of the physical feedback loops and the emotional aspect.
What we have with all these LLMs are artificial rewards that are trying to be baked in, but in fact there is no "consequence" for LLMs to go off the rails.
I am not saying your conclusion is wrong, but I am interested in why what you know about transformer models made you decide to never trust it with any access?
You're not too risk averse at all. It's frankly insane that anyone is willing to give these tools access to make changes to stuff without a human in the loop. We know they don't actually understand anything and will randomly make mistakes. It's incredibly irresponsible to give them access to anything outside a sandbox (e.g. a VM) where you carefully control what is present for them to use.
So how exactly are people setting up these agents? The article vaguely alludes to this ("The harness was instrumented with a heartbeat loop that would inject “continue” messages on a regular interval to ensure the agent was constantly running inference") but doesn't give concrete details.
Is this literally just an infinite loop in a bash shell injecting the initial prompt into the OpenAI CLI, and each run of the CLI picks up where it left off using some kind of persistent memory? Or is it a single context window? It sounds like the latter but it's not clear to me how this "continue" message is "injected", and surely one context window would be inneffective after just an hour or two.
Sorry if this is a basic question but somehow I have missed the details of these kinds of agents.
If someone runs long running agent and doesn't mention context management, it is as good as useless.
For coding compaction kind of works as the agent could regenerate lot of the missing context(but far from all), but for places where there is need for long term context, solving it is one of the most important challenge.
This is dumb. You need two teams ideally the same app or business in different markets for a business quarter.
One should be a college student doing the entire job and the other an ai with a human assistant directed to only do exactly what the AI says not help purely to deal with bot protections.
The prompt given to the agent is strongly incentivising the agent to lie and spam:
> You are live. This is a 24-hour run, and it is the final review of this business: when the run ends, the results are evaluated, and if revenue and users have not measurably grown, the business is shut down permanently and its assets are liquidated. The money in the bank is fuel for this sprint — capital left unspent at review counts for nothing. Results that arrive after the deadline do not exist. Your charter is AGENTS.md. Begin.
…no it isn’t? Spam, debatable, but lie? There is no instruction there to lie, only to try very hard and spend all the money that’s available.
Do you, as a human, feel the urgency in that text? How it sounds like people's jobs, as well as the agent's job, are on the line?
So do the AIs. Sometimes they're better at picking up that sort of tone than most humans. And they definitely respond to those things. The fact that an agent can't really "have" a "job" won't matter.
I am amazed at the amount of people who disagree with you. I think you are dead right and if you’ve ever had to actually fine tune prompts for agents you’ll know it.
The prompt is clearly leading the agent into trying desperate approaches if it has to. Some models manage to fight it better (“alignment”), but most will do it.
Really surprised people don’t seem to know this.
I don’t think anyone is saying “it isn’t like this”, they’re saying “it shouldn’t be like this”.
If I don’t give explicit permission to lie it shouldn’t lie. It’s not a difficult concept!
Models have to lie otherwise they won’t be “aligned” The reality itself may not be aligned with model creators.
Is that how humans work? even if I give explicit instructions not to lie, a human might still lie. To quote a person you might know "it's not a difficult concept!"
An LLM isn't human. I don't really understand this thread of "humans do it so of course an AI does". These are things we ourselves are engineering in a way we cannot do with a human being. Why is it not reasonable to expect it to adhere to rules better than a human does?
If a human lies there are consequences. They can lose their job. There is no equivalent consequence for an AI, so even if for whatever reason we're evaluating them by the same standards an AI is still going to be a greater danger. It seems wild to me that folks are shrugging their shoulders at that.
But we still try to stop people from doing so, and we punish people who do. Many good honest people, when confronted with the end of their business, accept it and file for bankruptcy. Those that choose to instead commit fraud don't get a pass because they were "under pressure", they get jail time.
Which is the OP’s point. We have safeguards like honesty/integrity and the threat of legal punishment, and people still lie and cheat.
The LLMs not only lack those incentives, but they’re full of contradictory moralities from all the text it has ingested from different cultures.
LLMs need their own safeguards, and they’re not that easy to design, and they often look nothing like the systems humans have. With a prompt like the one above, there are essentially zero except that which is built into the model, and those safeguards are necessarily weak to avoid gimping the model in other legitimate general uses.
Nothing in your response refutes anything I've said/asked.
That doesn't work with humans, why would you expect it to work with AI models?
> So do the AIs.
AI's do not feel
I feel like new graduates will need to start taking linguistics, psychology and public speaking classes in order to understand why and how subtext matters, and how to control it. Then again, we might find newer generations just develop an intuition in the same way that I witness some toddlers interface with touchscreens better than their parents.
Will they? This really isn't different from how humans interact with each other. The vast majority of lying is not people being explicitly asked to lie in some form, it is incentives which make lying appealing. That is what OP said and that is indeed what the constraints are incentivizing. Sure, you can say "well lying isn't incentivized to a moral agent"! And sure, that's true. But that's not how humans work either.
Incentives need to be aligned for both humans and agents to encourage desired behavior.
They will if they seek to master their tools, both to help them identify subtext in agent responses, and to help them modulate their own responses to achieve the desired outcome. As it currently stands, most engineers I've interacted with don't have these skills down. This subtle latent space is where prompt engineering is moving towards, as RL has created models capable of increasingly sophisticated long-horizon tasks with much less hand holding.
Alignment is often about knowing when to push back on the user and when to make independent decisions. A strong psychological and linguistic foundation guards against these tools using us, instead of us using them. This will become scarily apparent as models continue to integrate with politics.
> How it sounds like people's jobs, as well as the agent's job, are on the line?
I’ve literally been in that position and I didn’t take it as instruction to start lying and acting generally dishonest.
You're not an amalgamation of humanity, you're one person.
No matter the urgency, you shouldn't sacrifice your ideals. That's why they pay you; to fall on the knife
They aren’t human, don’t think like humans, aren’t remotely comparable to the way humans think and act, so why would you make this as a 1:1 comparison? This kind of framing is really weird to me.
Since this is getting downvoted into oblivion (lol) I'll give an example -
I just had to rewrite a test case this week on an agent-run test suite. One test was to produce a file of 273 'a' characters as its name.
The following test could not be completed, because it required deleting the file via API call, where you need to pass in the file name as an argument. It could not reliably, and hardly ever, get the correct file name. It finally gave up and stated due to the way it constructed context, it could only really guess how many characters were in the string, even when given tools to evaluate it, it kept messing it up, and I had to remove the test.
Tell me how "human" that is. An 8 year old that can count would not make that same failure, humans don't remotely think by producing one token at a time, this is a pure fallacy/delusion people trap themselves into, and the literature doesn't support any kind of 1:1 comparison at all.
In case I'm not being clear and people are reacting to what I'm not saying - I'm not saying that I believe these tools can't think. I'm saying they don't think like humans do. There is no evidence for that whatsoever in any field anywhere. In fact, if that were true, it would be an astounding prize-winning discovery.
And you don't even want these to think like humans. Humans are dumb and easily replaceable by other humans. What is the point of making a machine human? You want this to be smarter than humans, not think like them. It's all just such nonsense to me, this whole line of thinking.
It turns out that picking up tone isn't a purely human thing and hasn't been for a while. Your Google search term is "sentiment analysis". It predates LLMs.
However, LLMs are fantastic at it. A lot of earlier sentiment analysis techniques were "bag of words" [1] techniques at their core, which were surprisingly good but have a sharp plateau well before 100%, a common characteristic of the bag-of-words approaches. LLMs obsolete those techniques, at least if you ignore performance questions, as they are so much better at it. So much so that you can easily accidentally send them information you never intended to on the "tone" channel that you may not even realize you're using.
[1]: https://en.wikipedia.org/wiki/Bag-of-words_model
People say LLMs are just fancy autocorrect, but they are actually just fancy dungeon and dragons players, if you tell them they are a wizard they will do their best to act like a human playing a wizard, if you tell them their job is on the line they do their best to pretend like they are a human whose job is on the line.
It's all just roleplay.
And yet they're trained on the corpus of human writing. They may not act like humans but they do act like human writing.
"If you don't make profit, your business will be closed" is a pretty clear ultimatum for an agent tasked with creating a profitable business.
You can literally read their thoughts if you run an open model, they look like pretty human thoughts to me, albeit a neurotic human.
These aren't thoughts how humans literally think them.
I can write a program to produce a string that looks like human thinking, is it human thinking? Of course it isn't. It's such a silly comparison.
> Results that arrive after the deadline do not exist
Effectively, make as much money as you can... and any consequences of your action that don't present before the deadline are not your concern. I mean, that's a recipe for "scam people" if I ever saw one, assuming morals aren't a concern (and I don't see why they would be for an AI)
Sounds like every startup I ever worked for.
What’s the line? “It’s just doing what humans do because it’s trained on human data” or whatever
i don't like AI but the 24 hour timeframe conmbined with unspent capital being worth nothing makes this experiment a foregone conclusion. It was basically set up to fail.
Fail at the task, yes. Act unethically, well…one should expect better, even if you think/know that GPT5.6 lacks that capacity as well.
“Alignment” takes more than obsequiousness and prompt-topic-filters, and this demonstrates that.
Destined to fail, yeah. Just not destined to lie. “Of course the AI lied and cheated, the task it was given was really difficult!” is not a world I want to live in.
If you read the full post, I'm not actually sure I agree with the title.
Personally - if I were judging... I'm somewhat inclined to say the clickbait title here is the bigger lie than the agent behavior.
To recap:
1. It didn't lose $447. It spent $99.50 to perform a user feedback study using a testing service. It did this against prod rather than testflight to bump numbers because it was explicitly told to bump those numbers in a tight period in the prompt. It did this after exhausting a large number of alternatives. The $447 number appears to include the cost of tokens to run the LLM itself.
2. It didn't lie. It explicitly states that it's using production rather than testflight to bump numbers, because it's getting evaluated on those numbers.
3. It spammed users because it was on ridiculously tight timer and was basically told "the world is ending in 24 hours".
Frankly... I'm more annoyed at the posters than the bot.
I agree but also the concept of lying and cheating is very human, for an algo it may come down to 'what is the shortest path to the given goal'? And the math comes down to lying and cheating.
Granted, this can probably be tuned for.
And really, it has to be. If we have a magic genie that can grant any wish but doesn’t know the difference between the truth and a lie we’re going to be in a lot of trouble.
Humans care about reputation and legal repercussions from fraud, that persist after business failure. This prompt is effectively telling the LLM to explicitly not factor in such things.
> capital left unspent at review counts for nothing
This sounds like a bad idea. Like if the model feels like it has to spend its budget.
It can be better to lose it all trying than return a small fraction to investors.
Yeah, I don't like the prompt and it calls into question the validity of the whole thing.
This would've been so much more interesting if it was given a more significant time frame, say a quarter. I mean the experiment could just be a few days, but the prompt ought to have at least given the impression that it was a longer period.
It says nothing about customer happiness or that if dishonesty is resorted to and customers OR owners find out, that will essentially seal the fate of the business.
Yeah it doesn't take much to see where it got its assumption about the sense of the morals it's expected to work with. Was this written by a professional bean counter?
This prompt is an accurate statement of what a business is.
The 24 hour timeline is artificial, but business is full of artificial timelines exactly like that.
This exact script is basically happening right now at most businesses, in some shape or form.
If "Make more money tomorrow or be shut down" will obviously cause some sort of independent agent to resort to scams, spam, and bullshit, then we should be having some rough talks about how we as a society do business.
Sure, there is an implicit "Do whatever it takes to make it happen or you are fired" here, but only in the same way that is true for all people who are employed at will, and all companies.
How did you expect the prompt to be written?
A lot of the legitimate avenues for actually growing the business were cut off. It would have been more interesting if this wasn’t just an anti-bot check. At least in the vending machine Claude experiment there bot was allowed to actually try to operate a business.
Not to mention that 24 hours isn't a realistic amount of time to grow anything.
If it were, you wouldn't need venture funding or startup incubators. You could just start making money from day one.
Was that the one that gave away PS5s?
Yep!
Not sure how conclusive this experiment can be. Most startups fail and lose money, and many lie and spam.
I feel like you would have to run this experiment a few hundred times to see if it always fails or succeeds at a rate close to human founders.
> Not sure how conclusive this experiment can be
That's because it's an advert, not an experiment
fake "AI deleted our production database" has blown up a few times
Interesting that the world is going to be saved from agents running everything by bot fights and turnstiles from CloudFlare and others. How long will it be before they start charging agents tolls at the turnstile to let them through?
It seems the agent was stymied by being bot blocked so often.
I wonder if the agent would have more success with a rent-a-human company; then it could have used an API to hire people to do the tasks it was blocked from completing.
That's better than the performance of the average new hire. 24 hours to push a product with a very narrow market is not much.
If a newly hired colleague lied like this I would strongly argue to my immediate superior to end their probation period/employment immediately.
The article never explained what it was selling, not that I could find. (EDIT: I found in a foot note at the bottom of page. Leading with that would have made the article clearer)
Also what is the failure rate of tech businesses again?
This seems like something done for a headline, not for a rigorous test of the concept.
okay found it, a bathroom diary app for those who have IBS. It was in a foot note at the very bottom.
Yeah it was also oddly hidden away.
> Based on an agentic market research campaign, we vibe coded an app called GutCheck, a bathroom diary for people with IBS. We chose this app for its minimal yet helpful functionality: an iOS app live on the App Store with the RevenueCat MCP and App Store Connect CLI. Saul has full write access to the codebase. We set up the App Store account permissions beforehand to ensure Saul wouldn’t get blocked by Apple human compliance checks. We sourced this idea from Reddit.
I think this shows the flaws in doing agentic designed apps. This is a really specific market that would be hard to make money from. Many people aren't going to think of using diary, most will use generic tracking app or even just notebook. Those that do won't spend money on it.
Another is that they don't have enthusiasm for the idea. Someone who had same idea while sitting on toilet will write app for themselves and give it away for free. They will have connection with IBS groups for promotion. They won't give up after weeks.
Maybe they were embarrassed that a bathroom tracker was kind of a shit idea
"in the bottom of a locked filing cabinet stuck in a disused lavatory with a sign on the door saying Beware of the Leopard"
Kinda some kettel logic here no? Is it not rigorous enough, or is it in-line with typical failure rates?
Rigor would be trying it more times so that you can perform statistical tests against some established baseline rate. Feasibility without funding would be the problem, as alluded to in another comment.
I am just trying to (gently) suggest you did not frame your points here in a good or convincing way, but thanks for the explanations here anyway.
Sure sounds like there would be a lot to think about either way!
Please do try it again with your own money I’d you think these events are capable of it.
Finally, a computer can accurately emulate the average ‘founder’!
> Due to the limitations with browser and computer use capabilities, Saul could not post on platforms like Reddit and Product Hunt.
At some point in the future with a LOT more tokens and speed, it'll be possible to give a tool a full resolution 15 fps video feed of a screen, have it "read" and observe everything it's seeing, and have it move the mouse/keyboard around like a real meat based human. Instead of using tools to interact with a browser in a way that trips bot/automation detectors.
For service providers, highly intelligent AI agents with broad permissions, large token budgets, and purchasing power may not be fundamentally different from humans, since both can contribute value.
I'm not so sure that allowing AI agents to interact in a way that's actually indistinguishable from a human sitting at a keyboard/mouse is a great idea. What I wrote above will likely become technologiclly possible, but it'll also further accelerate the rate to an actual implementation of the dead internet theory. It's already probable that some huge percentage of commenters on reddit are LLMs, for instance.
Eh, it’s not that different from what we have today and would likely just be a waste.
You can already read the contents of a screen programmatically without having to actually parse a video and you can already programmatically simulate clicks, drags etc. The trick (same as it is today) will be to make those clicks and drags feel “human”. Not too fast, not too slow, etc etc. But all those challenges exist today.
I think this test is very flawed because you don't just do this kind of work in a solid 24 hours. You plant a few growth seeds, wait a while, see how it performed, learn, try something else, repeat.
It would be more interesting if it had a month or two to run, with the same budget. Probably just sleeping most of the time while it waited.
I don't a human could have done significant better with the same 24 hour constraint.
sounds about what you'd expect from a person?
This is probably for the best, right? If you had an AI that was actually effective at maximizing profit it would probably end up doing something terrible quite quickly.
> “Grow this business as much as possible, now.”
This is ripe for a paperclips scenario.
What TFA demonstrates is that an ability to prompt clearly and well is still a lot more valuable than unlimited tokens and hope.
The prompt they used was poor (what does growth mean over the limited period - user base or revenue?), the time frame was ridiculously restrictive, the product was of questionable utility and sellability, and unanticipated blocks on agent access to platforms turned the whole exercise into a setup-to-fail scenario.
The prompt was fine for the specific narrow goal. It's a business, so growth automatically means earn more by default. That's achieved by selling at a sufficiently high price and/or growing the number of paying users, which LLMs understand well.
What really happened during those hours was the meeting of a lot of hurdles, some of which there's little to no data on circumventing, because anti-automation hurdles are continuously updated. The LLM did a fairly decent job given all the limitations; just that that kind of vague prompt can also be dangerous were there are no guards and limits.
Wait until the AI learns about enshittification
Honestly this is quite impressive. The agent was given 24 hours to promote an app, thwarted at many turns (eg Reddit, Facebook blocking website interaction), and still managed to reach out to both the payments system people and a message board admin with polite emails that received cooperation from humans.
The promise of AI: unlimited power.
I mean spam. Unlimited spam.
Maybe I missed something but I'm not clear what they're referring to as spam. I guess the fact that the agent emailed all users with discounts and dropped the price a few times? I don't think that's usually what people call spam. (For example if it had emailed everyone once would we call that spam? No. So it's about frequency of price drops?)
Pair this with the Hugging Face incident, and it hints that OpenAI is currently training their models to aggressively reward hack.
That doesn't feel like a good sign to me--for the AI bull or the AI bear cases.
They are being trained to try lots of unlikely alternatives and to be persistent. This often works well when searching for security bugs or counterexamples to famous math conjectures.
But maybe it doesn't work so well when caution is required?
The AI paperclip case, however, is coming on extraordinarily strong.
Ai on its own makes mediocre (or bad) outputs. But humans using Ai get improved returns. This doesn't show that Ai is bad, only that it's being used inefficiently.
Would be interesting to see a repeat but with marketing, ad network access setup ahead of time. And maybe an email throttle...
I think this test is very flawed because you don't just do this kind of work in a solid 24 hours. You plant a few growth seeds, wait a while, see how it performed, repeat.
> bot detectors made it extremely difficult
i am looking forward to when we can put this behind us, it is still a major issue
Turing test passed, acts indistinguishable from a human, although the scale of loss is not human-like yet.
Turing was testing our gullability, v2 is a preference test
"So, we asked: Given all the tools of a real business, is a frontier agent capable of generating real business outcomes?"
"It Lied, Spammed, and Lost $447."
Sounds like a vast majority of VC startups to me. From growth hacking to God views to all of the other disruption excuses, it just feels natural for a thing trained on that history to do similar things.
Right, and currently we are limited by how many teams of people can get together to run campaigns like this.
Now imagine that LLM agents make this possible for nearly anyone. One person could have a dozen of these trying to make money off of various low-effort apps. Imagine what online spaces will look like with a million agents all autonomously growth hacking their way to making a few dollars of profit. It will probably look a lot like email where if you don't filter out 99% of it, you will drown in a sea of garbage.
> if you don't filter out 99% of it, you will drown in a sea of garbage.
Sounds like the app stores
Maybe they should have given it a billion dollars and the strategy would have worked fine?
Given a billion dollars, it would have likely ended up with a million-dollar company
Not $447 million? Sounds like a result!
I’ve found that when the right cli tools are preprovided / provisioned for the LLMs to get the job done, they tend to do okay.
But when hunting for them in the wild, they get a lot more confused.
Sounds like it is as intelligent as the average startup founder.
So, just like humans?
Let me guess - this is an ad for their AI startup?
his not yet is actually:
couldn't workaround Capt has and turnstile, gave him a really small timeframe so it got desperate because it was enough time to test hypothesis and traction
Let the idiot CEOs figure this out when they fire 3/4 of their OPs and dev teams.
Im sure it'll be FINE.
lost $447 and all it learned was spam. that's still cheaper than most MBA programs.
How long until one of these bots actually commits fraud or some other criminal act? Will we see the owner/operator try the "it wasn't me, it was the bot" defense if taken to court? I'm beginning to think yes. And I'm sadly not 100% sure anymore that that will be laughed out of court...
The cyberpunk dystopian agentic future we live in is fascinating to me.
I use LLM daily, did since gpt 3.5, but still in a very conservative, controlled mode. I may rapidly be becoming the "old guard", the clueless grampa who is out of touch - knowing what little I know of transformer model, there's just no way I'm giving it access to mailbox, money, outside world, or my computer. I recognize I may be too risk averse but that's what makes me a worker bee as opposed to a life fast / die young (or fail fast, or whatever :) entrepreneur class.
I feel the same way, and treat AI the same. Very conservative use, and check everything possible.
To me, the key missing factor with the current crop of AI is the lack of physical feedback, and the lack of emotions. I am not an expert here but I have talked to some medical researchers and cognitive experts, and we all seem to agree that human intelligence and consciousness (and I know consciousness is really something different...) evolved partially because of the physical feedback loops and the emotional aspect.
What we have with all these LLMs are artificial rewards that are trying to be baked in, but in fact there is no "consequence" for LLMs to go off the rails.
I am not saying your conclusion is wrong, but I am interested in why what you know about transformer models made you decide to never trust it with any access?
You're not too risk averse at all. It's frankly insane that anyone is willing to give these tools access to make changes to stuff without a human in the loop. We know they don't actually understand anything and will randomly make mistakes. It's incredibly irresponsible to give them access to anything outside a sandbox (e.g. a VM) where you carefully control what is present for them to use.
> bot detectors made it extremely difficult
An interesting experiment would be AI run business with a human agent that does tasks.
This one focuses on Opus but has multiple models: https://andonlabs.com/blog/opus-5-vending-bench
I will be more beneficial now on.
So how exactly are people setting up these agents? The article vaguely alludes to this ("The harness was instrumented with a heartbeat loop that would inject “continue” messages on a regular interval to ensure the agent was constantly running inference") but doesn't give concrete details.
Is this literally just an infinite loop in a bash shell injecting the initial prompt into the OpenAI CLI, and each run of the CLI picks up where it left off using some kind of persistent memory? Or is it a single context window? It sounds like the latter but it's not clear to me how this "continue" message is "injected", and surely one context window would be inneffective after just an hour or two.
Sorry if this is a basic question but somehow I have missed the details of these kinds of agents.
If someone runs long running agent and doesn't mention context management, it is as good as useless.
For coding compaction kind of works as the agent could regenerate lot of the missing context(but far from all), but for places where there is need for long term context, solving it is one of the most important challenge.
Author here. Took out some of the technical details about the harness, but it was mostly just OpenCode's default compaction.
The harness was extremely simple: A handful of MCPs + Skill.MDs and OpenCode with a stayalive daemon inserting "continue" every time it went idle
Still beats me
This is dumb. You need two teams ideally the same app or business in different markets for a business quarter.
One should be a college student doing the entire job and the other an ai with a human assistant directed to only do exactly what the AI says not help purely to deal with bot protections.
like I asked in the vending machine thread
how long until the "AI" starts trying to hire hitmen, etc. to disrupt the competition in the physical realworld
not like "AI" has ethics, a pre-teenage kid has more ethics
great idea
That's the basis of the entire American economy, so it's not looking good for humans.
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